News Features

 

New Downtown Umatilla Businesses Plan Celebrations

New Downtown Umatilla Businesses Plan Celebrations

    Downtown Umatilla's retail economy is in the midst of a resurgence, with a variety of new shops opening recently.  From clothing outlets to hairstylists, an ice cream shop to a gift shop/art studio/you name it shop, the SR 19 corridor through Umatilla is coming to life. On December 4, the public is invited to join several of the new shops for a holiday special occasion designed to celebrate the area's many new offerings.
    Leading the charge is the just-opening Forever Fabulous, led by Amy Sellers.  Sellers' vision of 'a place for community' at 80 North Central Avenue has led to the creation of a boutique-style setting that is ready to provide a variety of services.  Fitness events, art programs, affordable gifts created by area artisans, and spaces for your small gatherings are all part of the vision of Forever Fabulous.
    “I wanted to create an excuse for people to get together,” Sellers said this week.  “Where they can enjoy one another, and create together.”
    Spaces are available for art classes, baby showers, or just about anything else you can think of.  There is a hot tea and coffee area, a place to get to know ‘the artist of the month’.  Yoga classes, an upcoming knitting course.  You get the idea, if you have an idea, there might be a place to put it into practice at Forever Fabulous.
    Just behind the eclectic shop is the new Arch and Ash salon, and just behind that is the Central Barber Lounge, where owner Julio Hoilett and Umatilla High School Class of 1999 Willie Newsome are offering their own unique hair experience. Technically facing Orange Lane in the two-story building between the Fish-N-Chix restaurant and Collins Tire Center, the shop is in the home of a former flooring outlet.  Classic scissor cuts and custom designs are all available at the shop, which has been created to offer services to all ages in a friendly setting.
    For Hoilett, the move from Mount Dora to Umatilla has been a breath of fresh air.
    “I love Umatilla, and I’ve only been here for three months,” he says, adding that he has embraced his inner Umatillian by becoming a breakfast regular at Greg’s Haystax restaurant.  “I never even ate breakfast before.  Now I eat breakfast all the time.”
    The holidays will convene in Umatilla on December 4, when several of the new businesses will join forces for a special holiday happening, which will also serve as the grand opening of Forever Fabulous.  The event will run from 11 a.m. to 7 p.m., and include a variety of activities.
    Participating downtown businesses include Forever Fabulous and Central Barber Lounge, along with longer-termed downtown businesses Sprinkles and Scoops Ice Cream, the Empty Hanger, Tantalizing Tea, and Southern Magnolia clothiers.  All are located within a few blocks of each other, and all are ready to help shoppers stay home and support the local economy this Christmas.
    Highlights of the Grand Opening at Forever Fabulous will include visits with Santa and ornament decorating from 11 a.m. until 1 p.m., and from 5-7 p.m. there will be live entertainment and refreshments.
    In addition, Central Barber Lounge is serving as a drop-off location for the annual Toys for Tots campaign.  New, unwrapped toys can be dropped off at the shop, 12 Orange Lane, until December 13 for distribution to children in need. Donors will receive 20% off their service, with donations being forwarded to the First Baptist Church of Umatilla.