New Clothing Store Opens Downtown

    Umatilla welcomed a new clothing and accessory retailer in the past week. Southern Magnolia and Co. celebrated its opening with a ribbon-cutting on Thursday, July 15, with shop staff and supporters joined by representatives of the Umatilla Chamber of Commerce and the Umatilla Scholarship Beauty Queens for a reception and luncheon.
    The shop is owned by Kim Dixon, with sons Patrick and Shawn supporting the effort. With an online store that has been up and running for around six months, the retail storefront adds to the company’s offering of an eclectic mixture of available items.
    “We’ve got all kinds of stuff,” Dixon said of her store, which currently features women’s items from ages baby on up. Men’s apparel is on its way, and once in stock will provide the community with its only outlet for new men’s, women’s, and children’s attire from names like Simply Precious and more.
    The shop also offers custom vinyl and a variety of custom accents that can be added to your specialty cup, including epoxy, glitter, and designed wording.
    Dixon brings to her creation over a decade of experience in the retail industry, and this week said she is looking forward to operating Umatilla’s premier clothing retailer.
    “I’ve done this for a long time. It’s a lot of fun. I’m really looking forward to getting the store filled up,” she said this week.
    The store is located at 211 N. Central Avenue, just north of Mason Dixon Roofing in downtown Umatilla. Hours are 9 a.m. until 8 p.m. on Monday through Friday, and 10 a.m. until 8 p.m. on Saturday. The store is closed on Sunday.
    Visit mysouthernmagnolia.com to sample the store’s offerings.